We’re looking forward to this week’s NRF Loss Prevention Conference & Expo, kicking off this Wednesday. A few things on our mind heading into the conference:
Brick & Mortar Stores
Today’s retailers are diversifying, jumping on board with e-commerce and putting in play other sales strategies that go beyond the in-store. But William McComb, Fifth & Pacific Companies CEO, reminds the industry in a recent Forbes column that brick and mortar is still important.
McComb explains that meeting customers where they're at—smartphones and online—with multichannel sales strategies is necessary, but in-store experience still matters.