• If you build it, they will come . . . or will they?

    Customers now often enter a store with specific products in mind and demand an efficient experience. How can retailers adapt merchandising strategies to take advantage of this new shopping dynamic?

    Creating a storefront that entices shoppers

    The exterior of a store is the primary tool to attract customers inside. Window displays market your products to shoppers and convey your brand image to potential customers. Keeping exterior areas fresh with new merchandise, clean and uncluttered is essential to increasing store traffic. But what percentage of potential shoppers are converting to traffic inside the store?