Too often in the security industry messaging meant to inform the public on how to protect their information is fear based, intending to warn customers about the dangers of identity theft. US Bank has recently taken a very progressive and refreshingly positive approach to this issue by creating a series of YouTube videos about a character, Tami – a chronic oversharer (Security InfoWatch, 2012).
Entertaining and funny, these videos are easily engaging and more likely to be watched and paid attention to than the harsher, more serious advertisements that rely on fear. While many of these more serious adverts and articles are truthful and informative, they are just not as much fun to watch or read.
Here is one of US Bank’s Tami videos, hope you enjoy and benefit!