3VR Adds Directional Heat Maps to Flagship Retail Analytics Product, Customer Insights
3VR, the video intelligence company, announced that it has enhanced its retail analytics product, Customer Insights, with directional heat map technology for improved store traffic pattern analysis. Building upon traditional heat maps which indicate how many people visit each area of a store, directional heat maps from 3VR provide additional information about how customers move through a store as they shop for merchandise. These insights can help retailers create effective store designs and make better merchandising decisions. "Our goal with Customer Insights has always been to give retailers the information they need in order to maximize business objectives through improved marketing, store operations and loss prevention," said Jeff Karnes, senior vice president of marketing and operations for 3VR. "Our latest advances with directional heat maps do just that, by helping retail professionals understand and act upon customer behavior for better shopping experiences." 3VR is demonstrating its directional heat map technology for the first time at the NRF Protect Loss Prevention Conference & Expo from June 24-25, in Long Beach, Calif. Interested retailers are invited to visit booth No. 754 for more information.