3VR Retail Analytics on NPR

January 16, 2014 | Coverage

NPR

Hosts: Steve Inskeep, Renee Montagne



Retailers have long tracked activity in stores, with video cameras. Now, they have an option to track you. Security tech company 3VR has unveiled an in-store video camera that allegedly uses facial recognition to gauge your age, gender and mood.

Retailers could use real-time information to customize digital signs - just as you are passing.

Listen to the segment on NPR.


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