3VR Retail Analytics on NPR

January 16, 2014 | Coverage


Hosts: Steve Inskeep, Renee Montagne

Retailers have long tracked activity in stores, with video cameras. Now, they have an option to track you. Security tech company 3VR has unveiled an in-store video camera that allegedly uses facial recognition to gauge your age, gender and mood.

Retailers could use real-time information to customize digital signs - just as you are passing.

Listen to the segment on NPR.