Dwell Time

Measure the performance of marketing displays with revolutionary insight into customer behavior as they interact with promotions.

Product Details: 

Video Analytics Dwell Time3VR’s Dwell Time analytic reveals extraordinary new insights about the way individuals and groups behave in – and interact with – a particular environment. For an even more powerful video intelligence platform, integrate the Dwell Time analytic with your Point-of-Sale data to evaluate the success of campaigns.

 Download 3VR Dwell Time Reference Sheet

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Key Benefits

  • Add a visual dimension to business intelligence with location-based, hourly, daily, weekly and monthly analyses of actual customer behavior.

  • Measure suppliers and end caps placed to promote merchandise within the retail or banking locations.

    Dwell Optimization

    Dwell Time can be located in overhead or side view locations where movement into and out of the location is clearly established.

    Analog or IP cameras. For IP cameras, video quality must be set to “highest” (if there is no video quality setting, set to lowest compression). Use wide dynamic range cameras for outdoor lighting situations./p>

    Uniform lighting is ideal. Outdoor lighting situations should employ wide dynamic range cameras. Backlighting (bright conditions behind the car) will negatively affect performance./p>

    Choose either vertical or horizontal mounting option:
    • Vertical — Camera should be directly above the area to be monitored.
    • Horizontal — Camera should be mounted at the same height as the subject being monitored.
    • Diagonal (both at the side and above) mounting is not recommended.
    • Field of View — For accurate recognition of objects in the field of view should be 30 pixels high or greater